Market-oriented, identify the binding sites of business and policy. Ability to effectively seize th

After 60, 70, 80, 90, after the "old Tiger" Why do people hate teeth itch to seize the automobile trade enterprises, even moving up and down, the marketing effort. Diversity Automobile Trade Group Co., Ltd. is an established brand in Zhangjiakou Branch qualified agents operating sites have comprehensive auto market. Business scope includes the head office authorized to operate various brands of vehicles and construction machinery, if it fits it ships car rental, information and consulting business. Zhangjiakou if it fits it ships is the only access to the financial institutions comply with the conditions of automobile enterprises. In the Zhangjiakou region market share of over 80%, and achieved good sales and reputation. if it fits it ships Since 2008, Mingde Nan Branch with the company to establish business relationship on auto loans for market research, conscious intervention. This year, the bank carefully analyze analyze credit situation, adjust the ideas, if it fits it ships adhere to the people-oriented business philosophy, the face of such high quality large customers, proposed a "proactive marketing to win customers, dominate the market," marketing strategy, according to "strict operating procedures , control risk, and healthy development "approach, beginning from the line dug turn on president in charge of president, client manager marketing effort, strong research, companies finally if it fits it ships agreed to establish a partnership with the line of credit.
Market-oriented, identify the binding sites of business and policy. Ability to effectively seize the opportunity, the potential market for the efficient market change, and change is a reality and effective market efficiency depends crucially on whether the action if it fits it ships quickly, measures are effective. Line leading marketers in conjunction with the joint finishing materials, completed the data collection within a day, completed the detailed data, content and complete investigation and report within two days of the application submitted to the city line departments. At the same time, the commercial banks are also increasingly intense competition in the company, regardless of the line from which the region if it fits it ships in terms of convenience, or from the time involved in the marketing sense, do not have the advantage, but the line-depth analysis of leadership the city's market environment, effectively grasp its own operating characteristics and resource advantages, actively grasp the external environment combined with internal conditions in the grasp of marketing, expand the market in the effective implementation of key account manager duties, in-depth market, in-depth customer master section first-hand information, to understand the situation, mining resources, change from passive to active, promoted the development of the business. Due to the cooperation with the Bank of China for many years, do it normally takes about a month for a loan, Branch Account Manager mobilization took the opportunity to do business, I will be the line fast, efficient services, settlement rate, time and other advantages and preferential loans for the customer's quality publicity, encourage enterprises to try holding the attitude at the branch opened a general settlement account, the service process, Branch Account Manager to send data to actively pick their sincere attitude and consistent dedication to service, so that business leaders and financial officers deeply moved. After the responsible persons to consult headquarters, the first to use the line 10 units installed POS cash registers, what companies really feel the quick service ICBC, finally accepted a cooperative partnership with car consumer loans made by the bank's intentions, laid a good foundation for the comprehensive work carried out post-marketing.
Customer-centric, innovative services and means of service method. Auto loan sum in the process early, there are more difficulties, in order to stabilize quality customers, while ensuring the safety of the loan, the bank's innovative security procedures. Take the business to the sale of mortgage vehicles cruise positioning system, the movable into immovable, and then by the companies responsible for the entire warranty and customer commitments in case of default, the repayment obligations assumed by the company unconditionally. In addition, in accordance with the estimated source of repayment the borrower and the borrower's vehicle using the unit operating agreement added to the part of the expected revenue from the fundamental solution to such a large risk of chattel mortgage and lending operations formalities complete, tight and so on. The next step for the smooth lines create the conditions for doing business.
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