THE CONCEPT How to discover (or rediscover) the people who operate in a fully digital environment the pleasure of a paper letter written us postal service rates by hand. This is the question that was asked the Dutch Postal Service. Developing software that can analyze shared via social networks emotions (www.uithethart.nu) users have the opportunity to meet the unknown with a small comment. Every day the best answer was mailed to the person who posted the message.
ORIGINALITY Digital has many virtues, but it is true that nothing can replace the feeling of a hand written letter. Especially when delivered in person by a national celebrity. Proof of its success, the campaign should be completed before the end of the year continues today.
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Digital creativity report: 100 inspiring case studies for 2014 - http://t.co/4uBYQ4FXDj
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