The conquest of the Netherlands by Coca Cola went late twenties of the last century, not without a struggle, wrote Mr. Mazjerang first flight few months ago already, we come back this week. The Dutch business magazine FEM last summer was a nice article about Noca Nola, the lemonade brand Leo Moulen from South Limburg more than a decade barred the way for Coca Cola. The author, first flight who expanded spoke with the Moulen family was so nice to be a picture of the only remaining waisted first flight Noca Nolaflesje, a beautiful clone of the Coca Cola bottle, which is still in possession of the Moulen family one copy . The last Noca Nola Ten thousand first flight strong prewar guilders was Coca-Cola in 1937 to pay to win over. The last piece of the Netherlands Nine years earlier, at the Olympic first flight Games in 1928, the first boxes were Coca-Cola first flight brought ashore. But it soon became clear that the Americans in the Netherlands had a serious problem. Lemonade Maker Leo Moulen (1882-1966) from the South Limburg Kunrade hamlet, in the shadow of Heerlen, had in 1922 with foresight at the Office first flight for the industrialists called Noca-NOLA for fruit lemonades to register property. And he was not going there without a fight from to surrender. Although Moulen had played with the Americans, obviously he had borrowed the oldest rights in the country, and not the firm from Atlanta. An American friend Moulen told that Coca-Cola was a resounding success on the other side of the ocean. Early twenties Noca-Nola sounded much hipper than the name Glück Auf Perle, including Moulen sold drinks until that time. Eliminate the small lemonade maker signed a lucrative him deal with Coca-Cola: the area within a radius of 50 kilometers around Kunrade, which not coincidentally all Dutch coal mines were, was the domain of Noca-Nola, "the pearl of all alcoholic Table Drinks recommended by Lord Doctors'. The rest of the land was for Coca-Cola. But when Moulen around 1936 his lemonade also a clone of the waisted Cola bottle began to sell the Americans thought it was time for action. Moulen was bought for money, first flight on the condition that the brand Noca-Nola would be eliminated. first flight Appearance on December 31, 1939 "The then remaining bottles of this model of society will be destroyed by Moulen under supervision ', as laid Moulen and Coca-Cola director Norman Ranney on April 29, 1937, acting by a notary Dolmans in Heerlen. All this under penalty of a fine of 500 guilders first flight per infringement. Wilhelm Mustache Strictly speaking, the elderly vial Jose Vankan-Moulen on a summer morning in June Kunrade put on the table so illegally. All of them, as agreed, destroyed, but this one was a lucky escape. The Emperor Wilhelm Moustache 'spierballenman' logo Noca-Nola on the bottle, after 75 years, still in mint condition. The dining room of the house is decorated with signs from the twenties first flight and thirties. Moulen knew how to make the miners and farmers' sons impress. A lady with cleavage-enhancing smiles from her list lascivious into the room. "Leo Moulen. Phone 15. Eenig manufacturer of the famous lemonade Noca-Nola ', under her round hips. Inne hell miensj negotiations with their grandfather Easy will not have expired, the suspect granddaughters Jose and Bertha. first flight Moulen was inne miensj hell, as they say in the village, a hard man. With iron discipline he built from 1907 to own lemonade empire. That iron discipline he demanded of his ten children. When one of Moulens sons proudly came home with his HBS diploma ("Success!"), The response was: "Get out of the factory." There were hundreds of bottles waiting bracket, which had to be. Then another for a hand closed on him What two generations later left is a nice anecdote. The adventure with Noca-Nola was not enough to help. Moulen Leo posthumously the title Kunradenaar Century That was just sir priest. (Jean Dohmen, in FEM, July 11, 2009)
Dictionary of the Limburg dialects Online Diksjonäär of et Jömelejer Plat Dialect Society Veldeke Limburg Veldeke Belsj Limburg Dialekverain D'r PRATE oes Kirchroa first flight Egelzer wöädbook Akademie för uns Kölsche Sproch Veldeke Krink Mestreech Limburg Hoes Eischwiele Platt Website on the Limburg dialects Numweëgse Central Fire Dialect and Onomastics Voeren dieksjonnaer Mundartverein Öcher Platt Kengee.nl, website euver it Mestreechs Veldeke Krink Venlo
Mazjerang (mažera.ŋ.) Is e aod Limburg woad koalegruus fire and fire inne miesjmasj, inne durchee of old Kroam. On dees webziej Sister inne mazjerang of aod flat and va tales uëver it flat ust 't slow tussje Maas and Rien. Mazjerang (mažera.ŋ.) Is an old word for Limburg coal dust and a hodgepodge, a ho
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